COMMERCIAL LAW

Fosters Sport + Entertainment

Fosters Sport + Entertainment combines expert commercial consultancy and legal services for sport, music and entertainment clients, covering sponsorship, PR, social media, event management, licensing and commercial contracts.

Recommended in The Legal 500 UK 2026 for Media, Entertainment and Sport, we work with governing bodies, rights holders, brands and individual talent.

Legal 500 Recommended

Recognised in The Legal 500 UK 2026 for Media, Entertainment and Sport.

Sponsorship expertise

We advise on sponsorship sales, activation and deal structuring for brands and rights holders.

Commercial contracts

We draft and negotiate commercial contracts across sport, music and entertainment.

Global brand experience

We work with major global brands and rights holders to deliver commercial opportunities.

Cost-effective service

Our consultancy and legal service delivers strong returns at a fraction of traditional agency costs.

Our team brings years of professional experience working in sport, music and entertainment, combining commercial consultancy with the legal expertise of our Business & Commercial team.

We work with global brands, rights holders and individual talent across sponsorship deals, event management, licensing, representation and commercial contract drafting.

Sponsorship and activation

We help brands and rights holders maximise the value of their commercial partnerships, structuring deals and delivering activation programmes that achieve real results.

Legal advice and contracts

Our commercial law team drafts and negotiates contracts for sport and entertainment clients, covering representation, licensing, e-commerce, merchandising and commercial agreements of all kinds.

PR, digital and events

We support clients with PR, advertising, social and digital strategy, and event management, providing a joined-up commercial and legal service under one roof.

Commercial Disputes

Advice resolving business disputes through negotiation, mediation, litigation, or settlement.

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Contracts and Agreements

Support drafting, reviewing, and negotiating contracts that protect commercial interests.

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Corporate Law

Support for company structures, transactions, governance, shareholders, and business changes.

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Data Protection

Advice on data protection compliance, privacy obligations, and information handling.

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Debt Recovery

Practical help recovering unpaid business debts quickly, proportionately, and effectively.

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Fosters In House

Flexible in house legal support for businesses needing practical external resource.

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Intellectual Property and Trade Marks

Support protecting, exploiting, and enforcing intellectual property and trademark rights.

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Need guidance right now?

William, our virtual assistant, can answer your questions about finding the right commercial legal support

Our Business & Commercial team is recommended in The Legal 500 UK 2026 for Media, Entertainment and Sport. Jamie Arnall holds Leading Partner status across our commercial practice. We hold Lexcel accreditation and the Customer Service Excellence quality mark, reflecting our commitment to quality service.

What does Fosters Sport + Entertainment do?

Fosters Sport + Entertainment is a specialist division that combines commercial consultancy and legal expertise for clients in sport, music and entertainment. The service covers sponsorship sales and activation, PR and advertising, social and digital strategy, event management, representation, licensing, e-commerce, merchandising, and legal advice and contract drafting.

We work with teams, governing bodies, brands, rights holders and individual talent.

Do you have actual experience working in sport and entertainment?

Yes, we have the real-world experience to back it up. Our Business & Commercial team shares years of professional experience working directly in and with leading sports, music and entertainment brands. This means we don’t just understand the law; we understand the commercial realities of your industry and provide practical, tailored solutions that actually work for your business.

Who do you work with?

We work with professional sports teams, governing bodies, individual athletes, music and entertainment talent, brands looking to activate in sport or entertainment, and rights holders looking to commercialise their assets. We’ve supported some of the world’s biggest global brands on commercial campaigns and partnerships.

Can you give an example of a project you've worked on?

We supported the campaign around Colombian international footballer Luis Diaz’s Copa America ambassadorial role, helping Unilever and its partners deliver the commercial activation. This brings together commercial strategy, brand activation and legal expertise to deliver results for major brand clients and their partners. This is exactly how Fosters Sport + Entertainment operates.

What legal services are included?

Legal advice, support and contract drafting are included as part of the service. This covers representation agreements, sponsorship contracts, licensing deals, commercial contracts, IP advice and any other legal matters relevant to the client’s activity in sport, music or entertainment. Our legal team works alongside the commercial consultancy function to provide a joined-up service.

How is the service priced?

We tailor the service to each client’s needs and discuss fees at the outset. Our aim is to provide expert commercial and legal support at a fraction of the cost charged by traditional agencies. We’re happy to have an initial conversation about what you’re looking to achieve and what the service would involve for your specific situation.

Meet our commercial law team

Our team of commercial law solicitors is comprised of compassionate and skilled legal professionals dedicated to supporting you through the most sensitive and personal legal matters.

Meet the team