Fosters Sport + Entertainment supports Luis Diaz campaign

Liverpool FC and Colombia international forward, Luis Diaz, has become an official brand ambassador for Rexona at the CONMEBOL Copa América 2024.

Fosters Sport + Entertainment, the firm’s sport consultancy service, has supported Unilever, NVA Sports & Entertainment and Wasserman with both the commercial and legal aspects of this campaign, ahead of the Copa América football tournament which is currently taking place in the United States.

Diaz, who is at the tournament with his country, features in the Rexona ‘Bring the Heat’ campaign alongside other big-name players; Vinicius Junior, Julian Alvarez, Christian Pulisic and Santiago Gimenez.

Speaking about our involvement, Rexona Digital & Partnership Senior Brand Manager, Maria Pilar Pereira said: “Delighted to have worked with Fosters Sport + Entertainment and NVA Sports & Entertainment on the Luis Diaz partnership for Rexona’s campaign for CONMEBOL Copa America 2024.

“Rexona are proud to have such an engaging ambassador in Luis, who with the other Rexona footballers in the tournament provide a formidable line-up. Thank you to Fosters Sport and NVA for your support throughout such a high-profile, exciting campaign.”

Will Hoy, Commercial Director at Fosters Solicitors, added: “We are absolutely delighted to have been able to support Unilever, NVA Sports & Entertainment and Wasserman with this exciting campaign.

“Working with such high-profile organisations and directly with Luis and his representatives has been a pleasure and we are excited to see the creatives and activations produced rolled out throughout the tournament. We also wish Luis all the very best as he represents Colombia at the Copa America!”

About Fosters Sport + Entertainment

Fosters Sport + Entertainment utilises the expertise of the firm’s Business & Commercial team, who share years of professional experience working in and with leading sports, music and entertainment brands.

We provide teams, governing bodies, individuals and brands with expert commercial consultancy and legal know-how, providing a cost-effective and tailored commercial solution for our clients.

To learn more about Fosters Sport + Entertainment, and to arrange a call or in-person meeting, please call us on 01603 620508.

This article was produced on the 25th June 2024 by our Fosters Sports and Entertainment team for information purposes only and should not be construed or relied upon as specific legal advice.